Dan Olsavsky's Blog

Tuesday, September 11, 2007

Platt College - Lecture Notes 2

Web Aesthetics

"Web Aesthetics are some generally agreed upon ideas about what makes effective communication in a web site. These ideas are constantly evolving and are employed to make navigation simple, and information easy to find."

Common Traits in Modern Web Style:

  • Simple layout

  • Centered orientation

  • 3D effects, used sparingly

  • Soft, neutral background colors

  • Strong color, used sparingly

  • use icons sparingly

  • Plenty of white space

  • Nice big text

Design for the internet

The Internet, since it is monitor based, uses RGB files at 72 DPI.

How it Looks vs. How it Works

Website Planning

Storyboarding and Flowcharts

Color Palettes

Examples:

  • http://www.colourlovers.com/

  • http://www.designmeltdown.com/

Fonts

Reference:

  • www.dafont.com

  • http://www.lipsum.com/


- Dan Olsavsky

posted by dano at 12:06 PM

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