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Tuesday, September 11, 2007

Platt College - Lecture Notes 1

A Brief History of the Internet

In 1969, ARPANET was invented by the United states Army for the purpose of networking multiple computers together.

In 1989, the World Wide Web was invented by Tim Berners-Lee from CERN Particle Physics Library (located in Swizerland).

The World Wide Web allowed multimedia to be shared around the world with the use of HTML (hypertext markup language).

Demographics


Before you ever start designing any website, understand your demographic. You will not succeed unless your client does.

Demographics is a shorthand term for 'population characteristics'.

Some Examples Are:

  • Age

  • Sex

  • Geographic Location

  • Economic Situation

Identify your demographics through statistics and study your competitors.

Psychographics

Psychographics is a system for measuring consumers' beliefs, opinions and interests.

Some Examples Are:

  • Spending patterns

  • Are they brand conscious

  • What influences their buying behavior

  • What promotional efforts they respond to

7 Psychographic Profile Groups

  • Belonger

  • Achiever

  • Emulator

  • Socially Conscious Type A

  • Socially Conscious Type B

  • Balanced

  • Needs driven

Analize Your Competitors

Some Examples Are:


  • What are the differences between your product and theirs

  • In what ways do they market their product

  • What is their advertising message

  • What is their overall goal

Direct Marketing

Direct marketing is a sales method by which advertisers approach potential customers directly, with products or services.

Some Examples Are:

  • Direct Mail

  • Telemarketing

  • Email

  • Newspapers/Magazines

Generating a Response

  • Targeting - demographics & psychographics

  • Offer - what are you affering

  • Timing - is it a good time to sell your service

  • Creative - stand out by using imagery and words

Ways to direct market on your website

  • Newsletter or mini-contact forms

  • Contact form

  • Coupons

Additional topics

We also reviewed our naming conventions and file structure. I will only be accepting files in the format we discussed.

We took a look at Photoshop and the format we will be using to layout and design websites.

Homework will be assigned Thursday.

Remember to bring your books to class!



- Dan Olsavsky

posted by dano at 10:49 AM

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